Use of funds

Deploying capital to commercialize, prove, and scale. Total raise $5 million.

• 25% Technology and product, $1.25 million. Platform development, AI, integrations, security, infrastructure, and product.
• 20% Sales and business development, $1.00 million. Sales team, enterprise outreach, partnerships, pilots, and customer acquisition.
• 15% Owned content and live event IP, $750,000. Owned IP, live events, sports properties, and original content.
• 13% Operations and team, $650,000. Key hires, administration, finance, legal, compliance, and day-to-day operations.
• 12% Marketing and brand, $600,000. Brand launch, demand generation, PR, content marketing, and creator acquisition.
• 8% Working capital and reserve, $400,000. Runway, cash reserve, and contingency.
• 7% Production and broadcast infrastructure, $350,000. Streaming gear, studios, production tools, encoding, and broadcast infrastructure.
• Commercialize the platform and convert pilots. Prove recurring revenue and event economics. Scale sales, new verticals, owned IP, and infrastructure.