
Observable UniverseInvestor deck
Slide 13 of 26 · Milestones

Milestones, outcomes, and why invest
A clear roadmap. Measurable impact. Executing in four phases to build, prove, and scale.
- Phase 1, commercialize, 0 to 6 months. Complete and harden the platform, perfect white-label deployments, launch sales and pilots, and convert pilots to paying customers.
- Phase 2, prove, 6 to 18 months. Recurring platform revenue, a flagship live event and PPV, fan engagement and sponsorship ROI, and customer acquisition and retention.
- Phase 3, scale, 18 to 30 months. New verticals and geographies, partnerships, owned IP and content, and more revenue streams.
- Phase 4, lead, 30 to 36 months and beyond. Category leadership, enterprise and global presence, M&A or strategic exit optionality, and long-term shareholder value.
- Expected outcomes over 24 to 36 months: $10 million or more annual revenue run rate, a 50% or higher gross-margin target, multiple revenue streams, presence in 100 or more countries, and category leadership for audience ownership.
- Why invest, as stated on the slide: a large market, proven product and pilots, technology plus owned IP, an experienced team and partnerships, and a model built for scale and exit optionality.